Style Icon: Rickey J. White

Man about town: Rickey wears a classic grey suit by Line A Uomo, Bruno Pirtelli tie, Kenneth Cole shirt, Aldo shoes and Fossil watch.

Man about town: Rickey wears a classic grey suit by Line A Uomo, Bruno Pirtelli tie, Kenneth Cole shirt, Aldo shoes and Fossil watch.

Rickey J. White, Chief Executive Manager of SociallyLinked

Written & styled by Tracy James

Photographed by Chuck St. John


Hearing Rickey J. White speak with enthusiasm about his innovative business, it’s easy to see why the NAACP voted him Young Visionary of the Year in 2009, Start-Up Business of the Year in 2011, and Young Professional of the Year in 2012. Newly 30 and standing over 6’3″ tall, Rickey describes himself as a “partial guru, entrepreneurial architect and creative broker,” waxing poetic about his company, SociallyLinked, a collection of divisions that encompasses brand management, social strategy and business development.

A man who wears so many hats better have the accompanying wardrobe, and indeed Rickey does. On any given day, one might find him in either a sweater hoodie, jeans and combat boots or a custom tailored suit, Italian loafers and all the accoutrements (cuff links, tie bar, and the like). “Crisp. Defined. Quintessential. Professional. Gentleman,” are words this month’s Icon uses to describe his style. Rickey manages to maintain a modern edge but with a nod to classic dressing. “Urban corporate,” if you will. A little thought and effort put into what one chooses to wear goes a long way, Rickey notes, and lack thereof shows up as slouchy. “There’s a difference between slouchy and relaxed.”

Not surprisingly, a man so in tune with electronic devices uses his to shop. For basics and jeans Rickey might visit an actual Express or Aeropostale storefront, and he has been enjoying the innovative offerings at local pop up shops, but otherwise, he has “succumbed to the convenience and variety of what’s online.” Flash sale site is a favorite for shirts and tops, for shoes, and for accessories. As for a signature piece? Rickey has a collection of over 20 of his favorite accessory: a bag. “Man bag, satchel, call it what you like, whatever you call it, I usually have one with me,” he says. On his recent birthday, he added to his collection a Tumi T-Tech Brief Pack.  Next up on his short list of wants is another accessory, an Omega Seamaster Aqua Terra 150M in steel and rose gold.

Favorite designers include Paul Smith, Slate & Stone and Robert Hill, the latter being the Birmingham tailor who has has operated Robert Hill Custom Tailors at 2205 Third Ave. North since 1983. As for admired celebrity style, “I’d say I rock with the Brits,” Rickey says. “Idris Elba and David Beckham both display great versatility in their wardrobes; they can flip it from the hoodie to the three-piece suit. I also like Ryan Smith from CNN’s Headline News. His look is crisp and clean without being over the top.”

Rickey’s intellectual curiosity expands into his style as well as his work, both of which continue to evolve. “As my career and environments have changed, I have had to learn to integrate personal comfort and style with professional style standards,” he explains. Go-to destinations for the latest fashion trends and advice include GQ Magazine and the blog GiltMANual (formerly Park & Bond). Travels have also influenced his wardrobe choices, experiencing different cities, climates, and local trends.

When asked if our fair city has a long way to go when it comes to fashion, Rickey defends, “I wouldn’t say we have a long way to go, but I would say in terms of what’s available fashion/trend wise we sometimes lag behind. I think it’s a little harder for fashion plates and stylista types to find ultra unique pieces here. Have to work a little harder for it. ” Rickey continures to be up to that challenge, adding,”They’re definitely some fashion forward Birminghamians expressing our own brand of unique, southern style.”





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