One-on-One: Karri Bentley of UAB & Rodney Davidson of Dogstar Design

The wonders of marketing and the importance of the single defining message or image dominated this month’s One on One conversation between veteran graphic designer Rodney Davidson and UAB marketer Karri Bentley.

Rodney Davidson of Dogstar Design and Illustration has made a career out of seeking out the simple, defining image and then creating a logo that helps defines a business or organization. He has worked with companies large and small, from Billy’s Bar & Grill to Target, Williams Sonoma and The Grammy Awards.

Known for calling attention to others, Davidson also has the knack for creating some buzz on his own accord with his predilection for walking around with a stuffed duck tucked under his arm. It never fails to start up a conversation.

Educated at Samford University, Davidson has owned Dogstar for decades and has had a hand in creating the defining symbol for dozens of Birmingham companies. Creating an identity takes time, intuition and research, Davidson says, and the ability to keep things simple. The simpler the better, he says.

Karri Bentley is a Marketing Specialist at the University of Alabama at Birmingham. She received her bachelor’s degree in Arts Management from the Women’s College of Brenau University in Gainesville, Georgia in 2002. After working in marketing in radio and retail, Bentley became a marketing assistant at UAB in 2005.

An active alumnus of her sorority, Alpha Gamma Delta, she serves as a chair for Mu chapter’s endowed scholarship fund raising efforts. In her free time, she turns her talents toward helping young women in preliminary Miss Alabama Pageants with skincare and makeup consultations, showing them how to put their best face forward.

Bentley is also involved with the Alys Stephens Center Junior Patrons, UAB Employee Alumni Society, Word of Life Christian Center’s praise team, and is a passionate Blazer athletics fan. She was most recently selected as the recipient of the 2012 Dr. Kenneth E. Burke Award at UAB for career development.

Watch their conversation at or access with your smartphone and layar app.

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