Co-Owner of Pure Barre 280
Written and styled by Tracy James
Photography by Chuck St. John
Having always wanted to own a business, when Deanna Pizitz discovered Pure Barre upon attending her first class, she knew she had found a good fit. Soon Pizitz became co-owner of a Pure Barre on Highway 280. Utilizing the ballet barre to perform small isometric movements set to motivating music, Pure Barre is a total body workout that lifts your seat, tones your thighs, abs, and arms, and burns fat, all in a class setting that fosters camaraderie. Pizitz has always enjoyed helping and encouraging others, so an exercise technique that incorporates this inclination is a perfect match. Adding the fab fashion known as “Pure Barre style” to the equation doesn’t hurt! Looking at the incredibly fit and fresh-faced Pizitz, who will turn 50 in September, clearly the formula is working. (Note: Her favorite skincare line is Natura Bisse, but her glow may have more to do with that youthful appearance.)
As Pizitz witnessed the rise of the athleisure trend, she begged her husband, Jeff Pizitz, to let her start buying activewear for his family’s luxury retail store, Gus Mayer. What resulted is the store (located at The Summit) now carrying some of her favorite fitness brands, like Koral, splits59, Beyond Yoga, and Prismsport. “Lululemon set the bar when it came to merging fitness with fashion,” says Pizitz. “The lines we carry at Gus Mayer take that one step further.” These lines are chosen carefully by Pizitz, and she points out the importance of technical fabric and quality construction in addition to fabulous style. Prismsport, for example, specializes in leggings in on-trend prints that work on small, medium, or large frames, constructed from a dense, silky fabric with a seamless front (read: no camel toe!) that makes them easily transition to streetwear. As Pizitz points out, “I am always on the go…teaching class, working in the studio, buying for the studio and Gus, traveling with my husband, renovating our house, and building our house at the beach. Sometimes I may not have time to change before or after Pure Barre class, and I like to look put-together and stylish, not like I have just come out of the gym.”
According to Pizitz, activewear trends we will see this fall include moto leggings, like the ones from Koral, and pieces with shimmer, like those from Beyond Yoga. Prints on leggings and capris, the more unique the better, will continue to be huge.
So what is “Pure Barre style?” First and foremost, Pizitz says, is what comes from within—feeling healthy and strong and being comfortable in your own body. In addition, of course, are the figure-flattering ensembles. Pizitz explains, “In Pure Barre, we work every part of our bodies in 55 minutes—we lift, we tone, we shape. Some positions involve tiny movements that deliver big results. We want clothing that not only allows us to see the small moves, but also show off the results of our hard work!”
Pizitz infuses her look with her own personal style, described as bohemian-casual with a bit of flirt. Fittingly, she lists Lauren Hutton, Goldie Hawn, and Jennifer Anniston as celebs whose style she admires, noting that they “always look casual, fun, and natural.” Pizitz herself could fit right in amongst those ladies. Like many of my previous Style Icons, Pizitz attests that her style has evolved over the years in a particular way. “I used to try to dress the way other people thought I should dress, which altered my style depending on whom I was trying to please,” she says. “Now, I dress according to what makes me the most comfortable, which has allowed my own style to develop.”