FuelFox: the mobile gas station


In a world where so many people are juggling commutes, careers and the day-to-day grind, one of the biggest complaints is the irritating chore of filling up the car with gas. Ben Morris came up with a mobile app solution that has turned into a business he hopes to expand across the nation.

Through the FuelFox app, users become registered members of FuelFox to schedule tank fill-ups at dedicated locations throughout the Birmingham area.

Morris has hired six firefighters to serve as company drivers and “ambassadors” who bring the mobile fueling trucks to pre-set locations or Fox Spots. Members receive reminder notifications the night before and the day of notifying them that FuelFox will be at their preferred “Fox Spot” that day. Members do not need to be present during service calls. Also, while members have a preferred “Fox Spot,” they can fill up at any “Fox Spot” that’s convenient. In addition to filling up the vehicle, ambassadors clean front windshields, check tire treads, gauge tire pressure and notify the member of any potential issues with their vehicle.

FuelFox members pay a $20 monthly subscription fee, plus the cost of Jefferson County’s AAA average gas price for the county. The individual membership allows for four fill-ups per month or one per week. Family membership fees are $40 per month and invite up to five individuals to join the plan. All subscriptions can be cancelled at any time without penalty.

Along with consumer members, FuelFox also operates in the commercial space, filling up company fleets at night when they are not in use.

“There are a lot of great things happening in Birmingham. This is one of them,” says FuelFox founder Morris.

FuelFox Fox Spots

Southbridge 2000 Southbridge Pkwy Birmingham, AL 35209

Luckie Building / NBC Bank 600 Luckie Drive Birmingham, AL 35223

ProAssurance 100 Brookwood Place Birmingham, AL 35209

Cobbs Allen 115 Office Park Drive Mountain Brook, Alabama 35223

Innovation Depot 1500 1st Ave N Birmingham, AL 35203

Office Park 4900 Office Park Drive Mountain Brook, AL 35223

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