Go Pink, Get Fashion

Silent Auction lips imageSupport breast cancer research and bid on exclusive designer fashion at this year’s “Gus Mayer Goes Pink” first-ever silent auction

By Lauren Lockhart

For one night in October, Gus Mayer, the principal retailer for chic Birmingham shoppers, transforms its store into a glittering, joyous party celebrating life and loved ones. The space is washed in pink, from the rosy décor and accessories to flutes filled with pink champagne. On this night, Gus Mayer goes pink in the most magnificent way possible.

This signature event for the Birmingham retailer was sparked by Carole Pizitz, wife of Gus Mayer owner Michael Pizitz and breast cancer survivor. She had a vision for a “celebration of life,” a way of thanking those that helped her through her fight with cancer and supporting breast cancer research. Now in its fourth year, “Gus Mayer Goes Pink” has raised nearly $113,000 for the Breast Cancer Research Foundation of Alabama.

“When I first met Carole in 2010, I was immediately drawn to her warm and loving personality,” says Jennifer Galbreath, Program Director for the BCRFA. “Her eagerness to let those who had touched her life during her journey with breast cancer know how much they meant to her and how much she appreciated them was—and remains to this day—an inspiration to me.”

The event invites attendees to indulge in what Gus Mayer knows best: classic, designer fashion. In past years, attendees have been treated to exclusive fashion shows with of-the-moment designers, including Nonoo and Christian Siriano. This year, however, the Gus Mayer team was inspired by a fresh idea that has already created a buzz amongst Birmingham fashionistas. For the first time ever, “Gus Mayer Goes Pink” will feature a designer silent auction.

“This year we really wanted to do something different from the last two years,” says Galbreath. “For Gus Mayer, it was an opportunity to reach out to their designers, let them know how impactful their past efforts have been and encourage them to join in our fight against breast cancer.”

And for this inaugural auction, the designers delivered. More than 40 stunning designer clothes, shoes, jewelry and accessories have been generously donated by many of Gus Mayer’s top brands. Numerous auction items were sent directly by the designers themselves and are not available in stores; these highly sought-after pieces are accessible only to attendees of this year’s event.

Items up for bidding range from timeless fall fashion pieces—sumptuous suede boots, leather hobo bags and furs—to more extravagant ones. Sure to be a hit is a pair of limited edition Elizabeth and James sunglasses with Swarovski crystal frames and 18K gold mirrored lenses, among other luxury items.

“A few of my personal favorites are the boots by Munro and the Stuart Weitzman handbag—and about 38 more things that I would love to take home!” says Galbreath, who explains that the auction includes pieces for a variety of tastes and price ranges.

“There are items for every budget,” she says. “That is what is so exciting about this; you may leave with an incredible find, and your purchase will not only make you look fabulous on the outside, [but it] will help fund a charitable cause.”

For each piece won in the silent auction, Gus Mayer is donating 100% of proceeds to the BCRFA, which provides funding for UAB’s Comprehensive Cancer Center. The BCRFA has been the recipient of all “Gus Mayer Goes Pink” fundraising since 2010, and this year, the team expects to raise $20,000 for UAB’s research initiatives.

Auction items 7 - glassesTo help reach that goal, Gus Mayer will be continuing their tradition of connecting a notable designer trunk show to the party. This year, Lola & Sophie will be holding a trunk show and stock show at Gus Mayer on October 10-11, offering up its playful, cozy-chic knitwear for which it is famously adored. The brand is named for the designers’ two adorable pups, who are known for making occasional appearances at Lola & Sophie trunk shows.

And to sweeten the shopping even more for Gus Mayer customers, the store will donate 5% of sales to the BCRFA during October 10-12.

Whether you shop the store, the trunk show, or the silent auction, go pink with Gus Mayer this October. Treat yourself to exclusive designer fashion and contribute to one of our state’s best local organizations.

Doing good has never felt so fabulous.


For more information about this year’s event, visit www.gusmayer.com.  

The 4th Annual “Gus Mayer Goes Pink” is presented by Regions. Other sponsors include Sirote & Permutt, United Johnson Brothers, Coca-Cola, Fleming’s, Whole Foods, Pastry Arts, Seasons 52, David K. Shoes, and Regina Sigman of Regina Jewelry Treasurers.


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