The Little Press That Could 


A New Beginning for Red Camel Press

javacia-kaneshia-and-liza

You could say that Liza Elliott thinks like a rock star.

“Just like a musician can set up their own production company to write, produce, and sell their music, I thought, why not authors?” Elliott says. So six years ago she started Red Camel Press, a small publishing house based here Birmingham.

Now she’s following in the footsteps of musicians who collaborate with other artists. Elliott has partnered with Kaneshia Sims Hudson, a public relations and marketing professional and owner of Red PaSH Magazine and The Southern PaSH Company. Hudson helped with the marketing of some of Red Camel Press early publications including Elliott’s novel 30-A Supper Club,  the accompanying cookbook, 30-A Supper Club: The Cookbook, and the art book John Lonergan: Painter. With this new partnership Hudson is now co-owner of Red Camel Press. Elliott and Hudson are eager to work with emerging writers with unique stories, especially those related to science, and are even interested in publishing graphic novels.

The latest work published by Red Camel Press is Everything is Known, a sci-fi, futuristic novel, highlighting the journey of a strong, fiery female protagonist fighting against oppression. The novel is due to hit shelves this fall.

I recently had a chat with Elliott and Hudson about their partnership and about the future of Red Camel Press.

Liza, why did you decide to partner with Kaneshia?

Elliott: I partnered with Kaneshia to take Red Camel Press to the next level. I knew I couldn’t do it alone. With Kaneshia, I have an energetic partner who is media savvy and very professional. She is adept at broadcast media, social media, and creating a brand. She has a creative mind but also keen business skills, which Red Camel Press needs. 

Kaneshia, why did you decide to sign on as co-owner of Red Camel Press?

Hudson: I decided to partner with Liza because I wanted to be part of something bigger than myself. I believe in Red Camel Press. Red Camel has so much potential. I want to see it grow and thrive.

Liza, what’s the story behind the name Red Camel Press?

Elliott: The name Red Camel comes from an old Arabian Folktale. It is the love story of Abla and Antar. Antar is told he cannot marry Abla unless he brings 1000 red camels to her father.  Her father thinks there is no such thing, so Antar will never be able to accomplish the challenge.  But, Antar searches for red camels and finds them. He brings the 1000 red camels to Abla’s father and then he marries his true love, Abla. So to find the 1000 red camels is to face all obstacles in your path and overcome them to reach your dream.

Kaneshia, for those not familiar with Red PaSH Magazine and the Southern PaSH Company, can you explain these projects and your mission for each of these ventures?

Hudson: Red PaSH Magazine is a local publication that shines positive light on local business owners, charities and events in and around Birmingham. The mission for the magazine is to be a platform. I believe that everyone has a right to share their story. I wanted to create a vehicle for people to tell the community about their businesses, charities and events. I also wanted to inspire others who had the desire to follow their dreams by (showing them) how others faced obstacles and made their dream a reality. The Southern PaSH Company is a public relations and consulting firm. We specialize in branding, PR, marketing, event planning, and advertising. The mission is to provide quality, strategic services to small business owners. My vision for anything I do is simply giving people a chance.

Liza, you decided to start Red Camel Press in part because you were observing the moves of independent musicians. Have you noticed any other parallels between the book publishing business and the music industry?

Elliott: I think there are other parallels with the music industry. Writers, like musicians, are starting to use YouTube for videos. Book trailer videos are almost like a music video. Uploading them to YouTube is a way to reach another market. Writers are joining the musicians in the recording studio as they begin to read and record their books for the lucrative audio book market. This could be for Audible, or iBooks, for example.

Kaneshia, you’ve said you want to make the world a better place and promote diversity. How do you believe you can do this through Red Camel Press?

Hudson: Personally, I feel industries are controlled and it is up to people like myself, Liza and others who want to break the barriers of entry to help. I saw it was difficult for my small clients to get exposure in the local newspaper, so I started my own publication. Small business owners complained that marketing and advertising services were too expensive, so I started my own firm. Red Camel Press will promote diversity by publishing stories about all walks of life, all races, all backgrounds and all ethnicities. We will make the world a better place by allowing creative minds to have a platform to share their work with the world. 

Learn more at RedCamelPress.com.

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