Everyday Hero

By Rev. Dallas Teague Snider // Photo by Liesa Cole

Imagine you have a dream and one day this dream could reach millions. Yet even those with big visions can become discouraged along the journey. Does this sound familiar? With all the ups and downs along the way, it’s easy to fall prey to the negative self-talk and give up on our dreams. You ask questions like, who do you think you are anyway, or what difference does it make?

That’s not the attitude of everyday hero Joe Lockett.

When I met Joe he was still operating his construction business, yet his passion for radio was clear. His energy was palpable as he talked about his show that was airing on Crawford Broadcast 101 WYDE on Saturdays at 6 a.m. He invited me to be a guest on his show to share my platform #ThinkLoveFirst with his listeners.

This was about the time his hard work was beginning to pay off. Many had questioned whether he could make it in the business. Joe wasn’t the typical host on this conservative station. Besides, who in the world would be listening at 6 a.m.? I recall Joe saying to me, “Regardless if others believe in me, I believe in myself.” Wow, what faith! We do have to believe in ourselves. When we do, the universe seems to meet us where our faith lives.

Today The Joe Lockett Show (radio and television) reaches 100,000 to 300,000 listeners and viewers, giving voice to politics, social issues, and education from a different conservative perspective. The show also touches the community through the Lock & Learn program, giving school supplies and offering mentoring to kids of all communities. I reconnected with Joe to ask him a few questions to help us understand the mind and heart behind the mission.

What do you think of when you think of being an everyday hero?

It feels a little strange to hear people say that about me. I do things in the communities because God has blessed me with a platform to reach millions.  I don’t feel I’m a hero. I just share the gift God gave me.

Are there any particular challenges you’ve faced or experienced that changed your perspective to consider others and make a difference? 

I have watched people protest and post on social media about what they think the government and everybody else should be doing. I didn’t see many people working for a solution. I decided to create a platform that would offer and look for solutions to problems in our communities and in our country.

Any setbacks?  If so, how did you overcome these challenges?

I have had many setbacks. Starting out at 6 a.m. on Saturday mornings, no one thought I would make it in radio. I knew the road ahead was not going to be easy.  I decided to build a brand instead of just a radio show. I’ve used my radio show to build the Lockett iN Media Company. Now my company represents The Joe Lockett Show, Changing Live with Joe Lockett, Dining Out with Comedienne Joy, Boswell Photography, Pink Lux, and a few other radio and TV shows. In 2017, my team and I are looking to expand our market throughout the southeast. Lockett iN Media is a company that builds and distributes brands to the world.

What is your personal mission or motto? Why?

My personal motto is, do not touch or put my name to anything if I’m unable to leave it better than I found it. Why? Too many times people do not have passion about things they are involved in, so what happens is the world gets a poor product or service.

#ThinkLoveFirst is a global human rights initiative that I am launching. 

How do you #ThinkLoveFirst in what you do?

Without #ThinkLoveFirst I could not do anything I love to do. I deal with people every day, and many people make decisions from things I say. Love is at the root of all my decision-making and commentary that I do on a daily basis.

What advice would you give others about being that light they are destined to be?

I believe you become the light and others will follow your light to find their own. God has given everyone a gift. Find out what your gift is and let your light shine.

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