Hello, Darling!

DarlinA new line is born.

By Heidi Elnora


Summer weddings in the South are some of my all-time favorite celebrations.  The vibe is more relaxed, and everyone is enjoying the season. Summertime brides are very much the same. They want their wedding in a garden, by the ocean, or in a hayfield. The ceremony may take place in a tiny church with the guests cooling off with fans and lemonade out of mason jars or standing with their toes in the sand sipping on a mint julep. They want their guests to feel comfortable. Often times these brides are described as boho (bohemian), but I like to refer to them as free- spirited dreamers.

When it comes to the free-spirited dreamer, she finds her best friend to quickly become Pinterest. She loves pulling inspiration and finding ways to make her wedding day unique and special. Often times, you can find our bride crafting or creating tiny details to pull in that perfect touch for her wedding day. As for the bride’s hair, flower crowns are all the rage right now, but I prefer the more simple relaxed hair. I even love the idea of braids.

I am so pleased to present to you my new line, “darling” by heidi elnora. “darling” is a tribute to this free-spirited dreamer of a bride. The line features delicate touches such as soft cotton lace, flowing silk chiffon, and silk organza tiers. The “darling” line features gowns that range from $1,500–$3000.

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