About B-Metro

B-Metro, the voice of metropolitan Birmingham, brings to life the people,  places, and things that make this region such an extraordinary place to live. We have developed  a magazine and digital brand that reaches out to find the extraordinary in the ordinary, to create a space online and in print that reflects the richness of the community by giving it a voice.

Inside our pages and digital content, you’ll find passion—a passion for this place we call home, the passion of people who are living their best life here in metropolitan Birmingham, and the passionate discourse of ideas, hopes and dreams captured in print and digital media. —Joe O’Donnell, Editor & Publisher

B-Metro: Award-winning Photography and Writing

B-Metro enjoys a reputation as a progressive style and cultural leader in the region, with multiple awards and accolades for the photography and writing it produces (including the 2011 National Award Winner for Best Photography in a City/Regional Magazine).  Connected, experienced and community-driven, we can help you reach your desired audience through active print and digital channels.

To learn more about forming a relationship with B-Metro that can enhance and build the quality of your business, please call Cathy Fingerman at 205-202-4182 or email

B-Metro: Delivers an Upscale Consumer Audience

In-Home Delivery: Audit Certified

  • 4% Events/Promotion
  • 7.5% Newsstand
  • 1% High Volume Locations
  • 87.5% Subscriptions/Direct Mail(In-Home Delivery)

Press Run: 20,100 per month

Total Readership: 60,149 each month
Audit: Certified Verification Council, 2011

B-Metro readers are passionate about the Birmingham Region and its people, places and culture. If you’re looking to reach an active, affluent audience, you’ll reach them in B-Metro.

  • 63% female, 37% male
  • 99% college-educated
  • 130K avg HH income
  • 90% of readers are between the ages of 24-64

Source: CVC Audit 2011

B-Metro: Monthly Ad Planning Calendar 2012-2013

January 2012
B-Metro’s A-List Weddings*
B-Metro Wedding Shower
Faces of Birmingham
Closing Date: November 18

February 2012
Red Dress Party
B Healthy (Heart)*
B on the Beach*
Birmingham Fashion Week
Cox Best in Minority Business
Closing Date: Dec 21

March 2012
Top Lawyers
Closing Date: January 20

April 2012
Best Chefs/ Profiles
Style Guide (Spring/Summer)*
B Home & Garden*
Closing Date: February 17

The Beauty Book (Annual Issue)

Closing Date: February 24

May 2012
B Healthy (Women’s Health)
Pepper Place*
Closing Date: March 19

June 2012
Best Doctors
A-List Weddings*
Young Hot Birmingham
Closing Date: April 19

July 2012
Excellence in Nursing Awards
Closing Date: May 21

August 2012
Green Building Focus
SEC Football Preview
Closing Date: June 20

September 2012
Deep South College Guide*
Arts & Culture Preview*
Think Pink (Breast Cancer)
The Pink Party
Closing Date: July 20

October 2012
Metro Menus
Technology Awards
B Healthy (Cancer)
B Home & Garden*
Style Guide (Fall /Winter)*
Closing Date: August 20

November 2012
Super Doctors
Closing Date: September 20

The Wish Book (Annual Issue)
Closing date: October 5
Mail Date for In-Home Delivery: Nov 15

December 2012
Giving Back Birmingham
Gift Guide
The Giving Party
Closing Date: October 18

* Advertisers in these sections will qualify for a bonus write-up (200 words)

B-Metro Print Ad Specs

Digital files should be supplied in PDF format with CMYK color. Files can be e-mailed if the file size does not exceed 10 MB. All files should be 300 dpi and 133 linescreen or higher.

  • Trim Size: 9” x 10.875”
  • Two page spread bleed: 18” x 10.875” Add .125” bleed on all sides.
  • Full page bleed: Add .125” bleed on all sides.
  • Live Area 7.25” x 10”
  • Half Page Horizontal: 7.25” x 4.5”
  • Half Page Vertical: 3.5” x 9.25”
  • Quarter Page: 3.5” x 4.5”

B-Metro: Digital Platforms Expand Your Reach

Our goal online is to create a community of voices to attract a vibrant, engaged audience. Our ability to engage that audience is tied to our web content, which is wide-ranging and flows back and forth from print to web to social media. Here’s a taste of our online content.

Columns & Blogs

  • In the Garden: Noted writer and devoted gardener Charlie Thigpen shares the green world
  • Style: Fashion consultant & stylist Tracey Robinson keeps B’ham chic and au currant.
  • Cherri Ellis: The low-down on life and larks in the ‘ham and beyond.
  • Digital City: Andre Natta takes a closer look at what’s going on in the local virtual world.
  • The Glamorous Life: Glamour for real people, healthy beauty tips from Lee Ann Brown
  • Ask Micah: Common-sense advice to the senseless.
  • Connections: Addictive storytelling from the Birmingham perspective of Paget Pizitz
  • In the Studio: An Arts-centric view of Birmingham’s arts & performance scene

Digital Content and Interaction

  • An interactive, professional high-traffic site hosting fresh content weekly.
  • B-There: Direct delivery email newsletter highlighting community arts & culture events weekly
  • Facebook: Engaging daily with over 15,500 friends
  • Twitter (@b_metro): Interacting daily with 7,800 followers, advertisers and partners
  • Pinterest: Showcasing the best photography and images from the B-Metro world
  • Instagram (@bmetromag): Posting images live from around the city for a growing audience

Digital Ad Specs:

  • Leaderboard: 728p x 90p
  • Tile: 200p x 200p
  • Weekly E-Blast: 1000p x 400p

The B-Team

Joe O’Donnell, Editor/ Publisher 205-427-6583

Cathy Fingerman, Associate Publisher 205-202-4182 Ext. 2

Robin Colter, Creative Director 205-563-3203

Joni Ayers, Advertising Sales 205-908-8484

Laura Fash, Advertising Sales 205-612-6858

Gail Kidd, Advertising Sales 205-542-0737

Lauren Lockhart, Digital Media Manager 205-540-4726

B-Metro is published monthly by Fergus Media, LLC
1314 Cobb Lane • Birmingham, AL 35205
205.202.4182  |

“…the convergence of print and digital media creates a community, an environment where the reader can insert themselves into the experience.”