The Eyes Have It


At iiis, an optical shop in Five Points South, shopping for eyewear is a soulful experience. 

Kris Childs founded this optical shop in Birmingham’s Five Points South neighborhood in 1994 as an expression of her creative spark, and 25 years and more than 15,000 customers later that spark is still obvious when you walk in the door. The shop is designed to appeal to people who love the look of cool eyeglasses as an expression of their own creativity.  “Being visually intriguing and with some sense of wonder makes people relax and have fun,” Childs says. The shop manages to be hip and homey, earthy and industrial, at the same time, with multiple levels of displays designed to encourage exploration and experimentation as you search for glasses that speak to the spark of your individuality.

Photography by Beau Gustafson

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